Departure of Tour de France 201230 June 2012
Cecoforma assembles an 1800 m2 tent in the Parc d'Avroy of Liège for the departure of the 2012 Tour de France
In 2012, the Tour de France departed from Liège, capital of Wallonie, a large region that is passionate about bicycling. The Tour de France involves 4500 daily workers, 2300 journalists, 100 television channels and 70 radio stations. It also entails 81 hours of direct TV, 1 billion television viewers in 190 countries, and some 12 million fans along the cycling path, making it the largest sports event in the world in terms of the number of spectators! Cecoforma Events & Communication was given the task of conceiving, building and managing the "official" VIP space at the departure point of the Tour de France in order to accommodate 850 people in optimal conditions.
For the Yellow Jersey Space, Cecoforma Events & Communication managed the implementation of a 1800m2 tent at the Parc d’Avroy of Liège to welcome all of the VIP personalities who came to assist with the departure of the 2012 Tour de France. All configurations were planned for, whether they involved open meetings of large groups of people or smaller meetings in more discreet spaces. For this event, Cecoforma Events & Communication offered a marvelous spread and brought in renowned local businesses for catering services. The tent required a week of installation and a week of disassembly.
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