In 2014, Cecoforma Events & Communication and its partner ConceptExpo planned and operated the European pavilion in the International Village at the Marché du Film for the fifth time. This stand is designed so that the structure, traffic flows, furnishings and graphics provide Creative Europe MEDIA with maximum visibility and make the work of the participants as smooth as possible.
The 2014 pavilion was a brand new concept as this was the first run under a renewed contract with the Executive Agency for Education, Audiovisual and Culture (EACEA).
For more than twenty years, the European Union has been supporting Europe’s film and audiovisual industries, first through the MEDIA Programme and now through the Creative Europe MEDIA[M1] . Creative Europe MEDIA supports Europe’s film and audiovisual industries financially in the development, distribution and promotion of their work.
Support in promoting this industry and finding markets for its projects includes hosting stands at four major film and audiovisual markets each year, MIPTV and MIPCOM in Cannes, the Marché du Film in Cannes and the European Film Market in Berlin.
These are umbrellas for participation of 150-250 European independent filmmakers (depending on the market). Participants enjoy reduced fees for participating in the market and a range of services on the stand to facilitate their networking, meetings and understanding of the industry, including – at MIPTV and MIPCOM – an advisory service.
The organisation of these services and the logistics are in the hands of the media-stands.eu consortium led by Cecoforma Events & Communication.
Cecoforma Events & Communication’s role starts upstream of the event by sending out a call for participation by e-mail to an extensive database and in ensuring the follow-up, including pre-screening applicants for eligibility. Participants register via the media-stands.eu website, a comprehensive website designed and maintained by Cecoforma Events & Communication.