2012 EU-CHINA YICD : COMMUNICATION TOOLS2012
2012 EU-CHINA YEAR OF INTER-CULTURAL DIALOGUE : COMMUNICATION TOOLS
An opportunity to develop sustainable cooperation during 2012 and beyond
The leaders of the EU and China designated 2012 as the Europe-China Year of Intercultural Dialogue. Within this framework, the EU and the Chinese authorities wanted to promote and strengthen mutual understanding between their citizens through dedicated events and policies. The communication strategy of this year included the creation of a dedicated website and other promotional tools.
Cecoforma Events & Communication was mandated to execute this project as the contractor for EACEA. The website was developed in 4 languages, including Chinese, and it was live in time for the Opening Ceremony. Cecoforma Events & Communication also produced a trailer to illustrate the collaboration between EU and China. More than 3,350 branded items were produced and distributed.
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