Production of an "EU Citizens' Passport"2013 - 2014
Give-away gadgets produced for the occasion of the European Year of Citizens
The EU Citizens' Passport is a promotion tool of the Committee of the Regions created for the occasion of the European Year of Citizens (2013): it is similar in appearance to a real passport and provides useful information about the European Union. It also explains, in 24 languages, the EU-level rights associated with the European Union Citizenship. This citizenship is automatically granted to all nationals of the European Union's member states. This passport is meant to be distributed to EU cities and regions during all the European Year of Citizens.
Cecoforma Events & Communication was mandated by the CoR to print all the 65,000 passports. After conducting some market research, we decided to work in close collaboration with Haÿez. All the specifications from the CoR were taken in account and the result is such a hit among the general public that an updated version has been created in the view of the European Parliament elections in 2014.
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